Curious Thing needed a redesign to the website to appeal more to our new target audiences. The goal was to make our website more interactive, develop illustrations and scalable webpage templates for marketing team and add more visuals that showcase our capabilities.
The main challenge of this project was to create a very clean and simple UI template for the the marketing team so they can re-use and edit using their CRM system.
Also adding audio across high touch point pages with illustrations to showcase different voices of our AI agents.
According to research +65% of the website traffic is made with mobile devices. So I need to make sure the mobile experience is good. Also the design are easily scalable so the marketing team can reuse the layout and change contents in the future.
The Curious Thing website redesign has been an exciting project to work on! I developed easily scalable UI, audio, and illustrations to make the website more interactive - but what made this project truly rewarding was seeing the impact.
Through collaboration with the marketing team and iterative A/B testing, we achieved a 10% increase in conversion rate and 5% improvement in retention. These results validated that thoughtful design decisions from clearer CTAs to simplified navigation can directly move business metrics.
This project taught me that conversion isn't about tricks; it's about understanding user behavior and removing barriers to action.
